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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Fault Tree Analysis.
Operations
Fault Tree Analysis
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
1-3 h60-120 min2-6 h2-6 h
Participantsdifferent
1-53-83-83-10
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFault Tree, Critical Paths, Cause Hypotheses, Control ActionsFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
AnalyticsConversionGrowth
GrowthRetentionConversion
RiskRoot causeSafety
RiskQualityOperationsRoot cause
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