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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Decision Making Decision Rights Mapping |  Growth Hooked Model |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 60-120 min | 90-180 min | Multiple workshops over several weeks |
Participantsdifferent | 1-5 | 3-8 | 4-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Decision Rights Matrix, Agreement | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | DecisionGovernanceAlignmentResponsibility | GrowthBehaviorRetention |