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Selected:Funnel AnalysisFlywheelArchitecture Communication CanvasATAM (Architecture Tradeoff Analysis Method)
| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Architecture Architecture Communication Canvas |  Architecture ATAM (Architecture Tradeoff Analysis Method) |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 60-120 min | 60-120 min | Several meetings plus preparation and analysis; total effort depends on scope |
Participantsdifferent | 1-5 | 3-8 | 2-8 | Evaluation team, architects, and relevant stakeholders |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | ArchitectureCommunicationStakeholdersCanvas | ArchitectureQualityRiskTradeoffsStakeholders |