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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Fault Tree Analysis.
Operations
Fault Tree Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.For a critical top event with several possible triggers, the method logically models failure paths. It makes visible which combinations of conditions can lead to damage.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-3 h2-6 hMultiple workshops over several weeks2-4 h
Participantsdifferent
1-53-82-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesFault Tree, Critical Paths, Cause Hypotheses, Control ActionsHooked loop, Trigger map, Reward design, Ethics checkBarrier Inventory, Failure Analysis per Barrier, Action Backlog
Tagsno overlap
AnalyticsConversionGrowth
RiskRoot causeSafety
GrowthBehaviorRetention
Root causeSafetyIncident
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