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| Criterion |  Growth Funnel Analysis |  Product Discovery Fake Door Test |  Product Discovery Riskiest Assumption Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 1-5 Tage | 1-2 Wochen pro Iteration | 1-4 Wochen |
Participantsdifferent | 1-5 | Nutzertraffic | 2-6 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Click Data, Interest Signal, Learning Decision | Prioritized Assumption List, Test Plan, Results Report | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryAssumptions | ExperimentsGrowthAnalyticsValidation |