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| Criterion |  Growth Funnel Analysis |  Product Discovery Fake Door Test |  Product Discovery Learning Card |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-5 Tage | 25-40 min | 1-5 Tage |
Participantsdifferent | 1-5 | Nutzertraffic | 1-5 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Click Data, Interest Signal, Learning Decision | Learning Card with evidence and next action | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AnalyticsConversionGrowth | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryLearning | ValidationExperimentsDemandGrowth |