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| Criterion |  Growth Funnel Analysis |  Product Discovery Experiment Canvas |  Product Discovery Smoke Test |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 h | 30-60 min | 1-5 Tage | 20-35 min |
Participantsdifferent | 1-5 | 1-5 | Nutzertraffic | 1-5 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Completed Experiment Canvas, Success Metric | Interest Metrics, Conversion Signal, Learning Note | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryHypothesis |