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| Criterion |  Growth Funnel Analysis |  Product Discovery Experiment Canvas |  Growth Growth Experiment |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 30-60 min | 1-2 Wochen | 20-35 min |
Participantsdifferent | 1-5 | 1-5 | 1-6 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Completed Experiment Canvas, Success Metric | Experiment card, Result summary, Next bet | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryHypothesis |