View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Growth Funnel Analysis |  Facilitation Expectation Mapping |  Architecture Architecture Communication Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 45-90 min | 60-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-12 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Expectation Map, Alignment Notes, Agreements | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | AlignmentStakeholdersTeam | ArchitectureCommunicationStakeholdersCanvas | ExperimentsGrowthAnalyticsValidation |