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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
1-3 h60-120 min1-5 Tage1-4 Wochen
Participantsdifferent
1-52-84-121-6
Formatdifferent
AsyncWorkshopWorkshop + asyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsLogic Model, Change Objectives, Intervention Components, Evaluation PlanExperiment results, Decision log, Learning summary
Tagsno overlap
AnalyticsConversionGrowth
Theory of ConstraintsAssumptionsSystems thinking
ChangeSystems thinkingCapability
ExperimentsGrowthAnalyticsValidation
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