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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 h60-120 min60-120 min2-4 h
Participantsdifferent
1-52-83-83-8
Formatdifferent
AsyncWorkshopWorkshopWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsFlywheel Map, Friction Points, Growth Levers, Experiment BacklogFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
AnalyticsConversionGrowth
Theory of ConstraintsAssumptionsSystems thinking
GrowthRetentionConversion
Theory of ConstraintsSystems thinkingChange
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