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| Criterion |  Growth Funnel Analysis |  Product Strategy DIBB |  Product Discovery Smoke Test |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 1-2 h | 1-5 Tage | 45-60 min |
Participantsdifferent | 1-5 | 2-8 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | DIBB document, Belief list, Bet list, Learning report | Interest Metrics, Conversion Signal, Learning Note | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | AnalyticsConversionGrowth | StrategyDecisionAssumptionsHypothesis | ValidationExperimentsDemandGrowth | AssumptionsRiskExperimentsValidation |