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| Criterion |  Growth Funnel Analysis |  Product Strategy DIBB |  Growth Flywheel |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 1-2 h | 60-120 min | 45-90 min |
Participantsdifferent | 1-5 | 2-8 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | DIBB document, Belief list, Bet list, Learning report | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | AnalyticsConversionGrowth | StrategyDecisionAssumptionsHypothesis | GrowthRetentionConversion | AssumptionsRiskDecisionDiscovery |