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| Criterion |  Growth Funnel Analysis |  UX Research Diary Study |  UX Research HEART Framework |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-4 Wochen | 120 min initial, dann laufend | 60-120 min |
Participantsdifferent | 1-5 | 5-20 | 3-6 | 3-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Diary Entries, Longitudinal Patterns, Experience Timeline | HEART-GSM Table, Dashboard | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AnalyticsConversionGrowth | UX researchTrackingBehavior | MetricsUX researchMeasurementSatisfaction | GrowthRetentionConversion |