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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
1-3 h60-90 min45-120 min1-4 Wochen
Participantsdifferent
1-54-102-81-6
Formatdifferent
AsyncWorkshopWorkshop + asyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesProblem Cluster, Prioritized Challenge, ExperimentTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesExperiment results, Decision log, Learning summary
Tagsno overlap
AnalyticsConversionGrowth
FacilitationDecisionProblem solvingWorkshop
TradeoffsDecisionCriteriaOptions
ExperimentsGrowthAnalyticsValidation
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