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| Criterion |  Growth Funnel Analysis |  Facilitation Decision Jam |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 60-90 min | 20-35 min | 1-5 Tage |
Participantsdifferent | 1-5 | 4-10 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Problem Cluster, Prioritized Challenge, Experiment | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | AnalyticsConversionGrowth | FacilitationDecisionProblem solvingWorkshop | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |