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| Criterion |  Growth Funnel Analysis |  Facilitation Decision Jam |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 60-90 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 4-10 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Problem Cluster, Prioritized Challenge, Experiment | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | FacilitationDecisionProblem solvingWorkshop | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |