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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h60-90 minMultiple workshops over several weeks60-120 min
Participantsdifferent
1-54-102-83-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesProblem Cluster, Prioritized Challenge, ExperimentHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
AnalyticsConversionGrowth
FacilitationDecisionProblem solvingWorkshop
GrowthBehaviorRetention
GrowthRetentionConversion
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