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| Criterion |  Growth Funnel Analysis |  Facilitation Decision Jam |  Growth A/B Testing |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-3 h | 60-90 min | 1-4 Wochen | 45-60 min |
Participantsdifferent | 1-5 | 4-10 | 1-6 | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Problem Cluster, Prioritized Challenge, Experiment | Experiment results, Decision log, Learning summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | AnalyticsConversionGrowth | FacilitationDecisionProblem solvingWorkshop | ExperimentsGrowthAnalyticsValidation | AssumptionsRiskExperimentsValidation |