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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Option Framing.
Decision Making
Option Framing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h60-120 minMultiple workshops over several weeks45-120 min
Participantsdifferent
1-54-102-83-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDecision Frame, Decision Question, Criteria List, Evidence PlanHooked loop, Trigger map, Reward design, Ethics checkOption Frames, Assumption Notes, Comparable Shortlist, Decision Inputs
Tagsno overlap
AnalyticsConversionGrowth
Decision framingAlignmentCriteriaOptions
GrowthBehaviorRetention
OptionsDecision framingStrategyComparison
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