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| Criterion |  Growth Funnel Analysis |  Decision Making Decision Framing Workshop |  Growth Hooked Model |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 60-120 min | Multiple workshops over several weeks | 1-4 Wochen |
Participantsdifferent | 1-5 | 4-10 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Frame, Decision Question, Criteria List, Evidence Plan | Hooked loop, Trigger map, Reward design, Ethics check | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | Decision framingAlignmentCriteriaOptions | GrowthBehaviorRetention | ExperimentsGrowthAnalyticsValidation |