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| Criterion |  Growth Funnel Analysis |  Decision Making Decision Framing Workshop |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 60-120 min | 30-60 min | 20-35 min |
Participantsdifferent | 1-5 | 4-10 | 1-5 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Frame, Decision Question, Criteria List, Evidence Plan | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | Decision framingAlignmentCriteriaOptions | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |