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| Criterion |  Growth Funnel Analysis |  Delivery Communication Plan |  Team Design Team API |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When expectations between teams stay fuzzy, it describes how a team can be reached, used, and held accountable. It clarifies responsibility, interaction, and load between teams. The result is captured as a Team API document. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 45-90 min | Half day initial, dann laufend | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-6 | Ein Team plus Stakeholder | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Communication Plan, Channel Matrix, Message Cadence | Team API Document | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | CommunicationStakeholdersDeliveryPlanning | TeamAlignmentCommunicationService | ExperimentsGrowthAnalyticsValidation |