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| Criterion |  Growth Funnel Analysis |  Delivery Communication Plan |  Growth Hooked Model |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | Multiple workshops over several weeks | 45-90 min |
Participantsdifferent | 1-5 | 2-6 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Communication Plan, Channel Matrix, Message Cadence | Hooked loop, Trigger map, Reward design, Ethics check | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | AnalyticsConversionGrowth | CommunicationStakeholdersDeliveryPlanning | GrowthBehaviorRetention | OutcomesStrategyBehaviorPlanning |