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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Communication Plan
Delivery
Communication Plan
Paper illustration for Flywheel.
Growth
Flywheel
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h45-90 min60-120 min60-120 min
Participantsdifferent
1-52-63-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesCommunication Plan, Channel Matrix, Message CadenceFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
AnalyticsConversionGrowth
CommunicationStakeholdersDeliveryPlanning
GrowthRetentionConversion
ArchitectureCommunicationStakeholdersCanvas
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