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| Criterion |  Growth Funnel Analysis |  Delivery Communication Plan |  Facilitation Alignment Mapping |  Facilitation Storytelling |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-2 h | 45-120 min |
Participantsdifferent | 1-5 | 2-6 | 4-12 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Communication Plan, Channel Matrix, Message Cadence | Alignment Map, Open Issues, Decision Questions | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | AnalyticsConversionGrowth | CommunicationStakeholdersDeliveryPlanning | AlignmentStakeholdersStrategyFacilitation | CommunicationNarrativeStakeholdersFacilitation |