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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.
Complexitydifferent
MediumHighLowHigh
Timedifferent
1-3 hHalf day1-5 TageHalf day
Participantsdifferent
1-53-8Nutzertraffic3-8
Formatdifferent
AsyncWorkshopAsyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesStress Test Report, Action Plan per ScenarioInterest Metrics, Conversion Signal, Learning NoteValue Chain Map, Lever List
Tagsno overlap
AnalyticsConversionGrowth
StrategyBusiness modelRiskDiagnosis
ValidationExperimentsDemandGrowth
StrategyBusiness modelDiagnosisAnalysis
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