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| Criterion |  Growth Funnel Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 2-4 h | 30-60 min | 1-2 h |
Participantsdifferent | 1-5 | 3-10 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | AnalyticsConversionGrowth | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning | Business modelStrategyValueInnovation |