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| Criterion |  Growth Funnel Analysis |  Business Strategy Balanced Scorecard |  Product Discovery Fake Door Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-3 h | Halber Tag bis mehrere Wochen | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 1-5 | 4-12 | Nutzertraffic | 1-6 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map | Click Data, Interest Signal, Learning Decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | StrategyMetricsExecution | ValidationExperimentsDemandDiscovery | ExperimentsGrowthAnalyticsValidation |