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| Criterion |  Growth Funnel Analysis |  Business Strategy Balanced Scorecard |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-3 h | Halber Tag bis mehrere Wochen | 30-60 min | 20-35 min |
Participantsdifferent | 1-5 | 4-12 | 1-5 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Balanced Scorecard, Strategic Measures, Initiative Map | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | AnalyticsConversionGrowth | StrategyMetricsExecution | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |