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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
1-3 h45-90 min1-4 h2-6 h
Participantsdifferent
1-52-83-83-10
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAssumption List, Critical Assumptions, Learning PlanProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
AnalyticsConversionGrowth
AssumptionsRiskDecisionDiscovery
Root causeProblem solvingQualityIncident
RiskQualityOperationsRoot cause
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