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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h45-90 min15-60 min je Zyklus45-90 min
Participantsdifferent
1-52-81-83-12
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAssumption List, Critical Assumptions, Learning PlanSituation Assessment, Decision Loop, Action UpdatesForce Field Map, Change Levers, Risk Notes
Tagsno overlap
AnalyticsConversionGrowth
AssumptionsRiskDecisionDiscovery
DecisionChangeLearningStrategy
ChangeDecisionStrategy
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