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| Criterion |  Growth Funnel Analysis |  Decision Making Assumption Surfacing |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 45-90 min | 90-180 min initial, dann laufend |
Participantsdifferent | 1-5 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption List, Critical Assumptions, Learning Plan | KPI Tree, Owner List |
Tagsno overlap | AnalyticsConversionGrowth | AssumptionsRiskDecisionDiscovery | MetricsStrategyAlignmentMeasurement |
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