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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 h45-60 min1-4 h2-6 h
Participantsdifferent
1-52-83-83-10
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAssumption map, Test backlog, Risk rankingProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
AnalyticsConversionGrowth
AssumptionsRiskExperimentsValidation
Root causeProblem solvingQualityIncident
RiskQualityOperationsRoot cause
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