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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Risk Storming.
Architecture
Risk Storming
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h45-60 min60-90 min45-90 min
Participantsdifferent
1-52-84-122-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAssumption map, Test backlog, Risk rankingAnnotated Diagram, Prioritized Risk List, Action BacklogAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
AnalyticsConversionGrowth
AssumptionsRiskExperimentsValidation
RiskArchitectureWorkshopValidation
AssumptionsRiskDecisionDiscovery
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