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| Criterion |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |  Product Strategy ICE Scoring |  Decision Making Risk Matrix |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 45-60 min | 30-60 min | 30-60 min |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 3-10 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking | ICE Table, Top Idea List | Risk Matrix, Top Risk List |
Tagsno overlap | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation | PrioritizationScoringGrowthDecision | RiskDecisionPrioritizationAssessment |