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| Criterion |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |  Growth Growth Experiment |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-60 min | 1-2 Wochen | 25-40 min |
Participantsdifferent | 1-5 | 2-8 | 1-6 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking | Experiment card, Result summary, Next bet | Learning Card with evidence and next action |
Tagsno overlap | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation | MarketingGrowthExperimentsLearning | ExperimentsValidationDiscoveryLearning |