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| Criterion |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |  Decision Making Decision Rights Mapping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-60 min | 90-180 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 1-5 | 2-8 | 4-12 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking | Decision Rights Matrix, Agreement | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation | DecisionGovernanceAlignmentResponsibility | ExperimentsValidationDiscoveryAssumptions |