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| Criterion |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |  Business Strategy Business Model Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 45-60 min | 1-2 h | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking | Business Model Canvas, Assumption List, Business Hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation | Business modelStrategyValueInnovation | ExperimentsGrowthAnalyticsValidation |