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| Criterion |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |  Facilitation Alignment Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 45-60 min | 1-2 h | 1-4 Wochen |
Participantsdifferent | 1-5 | 2-8 | 4-12 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking | Alignment Map, Open Issues, Decision Questions | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation | AlignmentStakeholdersStrategyFacilitation | ExperimentsGrowthAnalyticsValidation |