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| Criterion |  Growth Funnel Analysis |  Decision Making Argument Mapping |  Knowledge Modeling IBIS |  Knowledge Modeling Concept Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 1-3 h | 1-2 h |
Participantsdifferent | 1-5 | 1-8 | 2-8 | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Argument Map, Evidence Gaps, Decision Rationale | Issue Map, Positions, Argument Notes | Concept Map, Relationship Labels, Knowledge Gaps |
Tagsno overlap | AnalyticsConversionGrowth | SensemakingDecisionRationale | RationaleKnowledgeDecision | KnowledgeConceptsMappingSensemaking |