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| Criterion |  Growth Funnel Analysis |  Decision Making Argument Mapping |  Architecture Architecture Decision Record |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 1-3 h | 15-45 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-8 | 1-3 | 1-6 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Argument Map, Evidence Gaps, Decision Rationale | ADR File, Decision Log, Rationale | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | SensemakingDecisionRationale | ArchitectureRationaleDocumentationGovernance | ExperimentsGrowthAnalyticsValidation |