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| Criterion |  Growth Funnel Analysis |  Architecture Architecture Inception Canvas |  Architecture Architecture Decision Record |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 1-2 h | 15-45 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-8 | 1-3 | 1-6 |
Formatdifferent | Async | Workshop | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Inception Canvas, Risks, Goal List, Open Questions | ADR File, Decision Log, Rationale | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | AlignmentArchitectureCanvas | ArchitectureRationaleDocumentationGovernance | ExperimentsGrowthAnalyticsValidation |