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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 h10-20 min daily20-35 min30-60 min
Participantsdifferent
1-511-51-5
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDaily Plan, Time Estimates, Review NotesTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
AnalyticsConversionGrowth
PlanningTime managementProductivityOperations
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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