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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for ALPEN Method
Operations
ALPEN Method
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 h10-20 min daily20–45 min45-90 min
Participantsdifferent
1-51Small cross-functional group2-8
Formatdifferent
AsyncAsyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDaily Plan, Time Estimates, Review NotesRisk list, Mitigation plan, Assumption logAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
AnalyticsConversionGrowth
PlanningTime managementProductivityOperations
RiskDecisionFailurePlanning
AssumptionsRiskDecisionDiscovery
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