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| Criterion |  Growth Funnel Analysis |  Facilitation Alignment Mapping |  Product Discovery Smoke Test |  Facilitation Stakeholder Mapping |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 1-2 h | 1-5 Tage | 60–90 min |
Participantsdifferent | 1-5 | 4-12 | Nutzertraffic | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Alignment Map, Open Issues, Decision Questions | Interest Metrics, Conversion Signal, Learning Note | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | AlignmentStakeholdersStrategyFacilitation | ValidationExperimentsDemandGrowth | StakeholdersAlignmentFacilitationChange |