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| Criterion |  Growth Funnel Analysis |  Facilitation Alignment Mapping |  Decision Making Decision Framing Workshop |  Decision Making Option Framing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h | 60-120 min | 45-120 min |
Participantsdifferent | 1-5 | 4-12 | 4-10 | 3-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Alignment Map, Open Issues, Decision Questions | Decision Frame, Decision Question, Criteria List, Evidence Plan | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tagsno overlap | AnalyticsConversionGrowth | AlignmentStakeholdersStrategyFacilitation | Decision framingAlignmentCriteriaOptions | OptionsDecision framingStrategyComparison |