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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-3 h1-2 h1-4 Wochen60–90 min
Participantsdifferent
1-54-121-62-8
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAlignment Map, Open Issues, Decision QuestionsExperiment results, Decision log, Learning summaryStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
AnalyticsConversionGrowth
AlignmentStakeholdersStrategyFacilitation
ExperimentsGrowthAnalyticsValidation
StakeholdersAlignmentFacilitationChange
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