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| Criterion |  Growth Funnel Analysis |  Agile Affinity Estimation |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 30-90 min | 60-120 min | 1-4 Wochen |
Participantsdifferent | 1-5 | 3-12 | 3-8 | 1-6 |
Formatdifferent | Async | Workshop | Workshop | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Affinity Size Map, Grouped Estimates, Unclear Items | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | EstimationBacklogRelative sizing | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |