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| Criterion |  Growth Funnel Analysis |  Architecture Architecture Decision Record |  Delivery RAID Log |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 15-45 min | 30 min Setup, dann laufend | 1-4 Wochen |
Participantsdifferent | 1-5 | 1-3 | 1-3 maintaining, briefing for everyone | 1-6 |
Formatsame | Async | Async | Async | Async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ADR File, Decision Log, Rationale | RAID Log, Status Report Source | Experiment results, Decision log, Learning summary |
Tagsno overlap | AnalyticsConversionGrowth | ArchitectureRationaleDocumentationGovernance | RiskTrackingStakeholdersGovernance | ExperimentsGrowthAnalyticsValidation |